# Business valuation calculator: how to ask

Put the numbers for the last 12 months in the address:

https://productize.co/api/valuation?type=agency&revenue=1200000&profit=180000&owner_pay=150000&growth=up&recurring=mid&top_client=mid&founder=22121

Required:
- type: agency, productized, consultancy, saas
- revenue: sales for the last 12 months
- profit: profit before tax, after the owner's pay (a loss is a negative number)

Optional (the middle answer is used when one is missing):
- owner_pay: what the owner took in salary, bonuses and personal costs
- growth: down (it dropped), flat (flat, or up less than 10%), up (up 10% to 30%), fast (up more than 30%)
- recurring: share of revenue on retainer, subscription or contract: low (under 30%), mid, high (over 60%). Service businesses only.
- churn: customers lost each month: low (under 2%), mid, high (over 5%). Software only.
- top_client: share of revenue from the biggest client: low (under 15%), mid, high (over 25%)
- founder_dependence: how much the business needs its founder: low, mid, high
- founder: the five founder questions, one digit each (0, 1 or 2), for example 22121. Use it in place of founder_dependence.
- format=json for JSON

All figures are US dollars. The sale data is from the US.
The calculator, its full method and its sources: https://productize.co/business-valuation-calculator/