Build Your Product program

Hi there!

I first imagined building this program in 2016, when I was halfway through an acquisition process with GoDaddy.

It took me three years to actually build it properly. I’m proud that I was able to get it done and it produced a handful of great businesses.

Thanks,

Alex

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Hey, thank you so much for joining this course.

It started out as an idea when I’d coached a couple of people through building a productized service and becoming a CEO.

And then what I started to see, as I coached people through the process was that they were making significant changes in their life, these changes included buying a house or getting out of debt, was spending more time with the family.

And the reason that I’m here and the reason I’m spending all this money to produce all this content for you is because I’d love for you to have the same result.

So I’m not doing this to make a bunch of money or be an internet guru.

I’m doing this because I want to help you be successful in your business and have freedom in your life.

So come along and join me we’re going to have some fun.

It’s going to be difficult.

I’m here if you need some help.

Module 1 | Know yourself

1.1 – Expectations

1.2 – Getting yourself to why

1.3 – How do your strengths work for and against you?

You can use the Top 5 CliftonStrengths assessment here.

The full version has 34 Strengths, but you probably don’t need to go to that depth.

1.4 – Let’s look through your Johari window

1.5 – Self-assess and figure out what you love to do

1.6 – Write your user manual

1.7 – Define your perfect company

1.8 – Mapping out your ideal day

1.9 – Wrapping up Module 1

1.10 – BONUS: Further reading

Here is some extra reading for you.

Lessons Learned from 6 Months of Advising with Co-Founder of WP Curve, Alex McClafferty: https://jake-jorgovan.com/blog/lessons-learned-from-6-months-of-advising-with-co-founder-of-wp-curve-alex-mcclafferty
A User Manual To Working With Me: https://feld.com/archives/2016/04/user-manual-working.html

Module 2 | Find an opportunity

2.1 – Permission to fail, granted

Here are a few extra articles to read:

On perfectionism
Trust the process: Hinkie (May 14, 2013): “We talk a lot about process—not outcome—and trying to consistently take all the best information you can and consistently make good decisions. Sometimes they work and sometimes they don’t, but you reevaluate them all.”

2.2 – Breaking down some lingo

Some further reading:

2.3 – Defining and analyzing your opportunity

2.4 – Brainstorming your list of product ideas

2.5 – Create your product on a page

2.6 – Started from the bottom, now we’re here? Oops!

2.7 – Don’t forget about the founder

Module 3 | Define your product

3.1 – How to get it right

3.2 – Recurring (RESCUE framework)

3.3 – Emotion (RESCUE framework)

3.4 – Scale (RESCUE framework)

3.5 – Cost (RESCUE framework)

3.6 – Urgency (RESCUE framework)

3.7 – Excitement (RESCUE framework)

3.8 – Wrapping up RESCUE

3.9 – Create a customer avatar

3.10 – Map your value drivers

3.11 – Creating your list of plan features

BONUS: Plan features walkthrough

3.12 – Get your pricing & positioning right

Reading: https://blog.asmartbear.com/more-value-not-save-money.html

The above article is my favorite article on pricing and positioning. I recommend you read it twice, then answer the questions below in your workbook.

I’ve highlighted the comment thread below to support this concept. The company I’m referencing is helpflow.net

Questions to answer in your workbook:

“It’s always 10x more valuable for a business to grow faster than it is for the business to save money.” Do you agree with this perspective?
How does your product create value in the way your customer already measures value?
How can you position your product as a way to align to that existing measurement?
What are your new price points?

Update the pricing section in your feature list.

3.13 – Pulling it all together into a clear value proposition with Jake Jorgovan