I was at a co-working space in downtown Phoenix with Erika, the marketing consultant I hired to help me promote my program. We were brainstorming article ideas to get the right person (i.e. you) to read this post. I had a brainwave and exclaimed, “the consulting business model sucks.” The look on her face told… [Read More]
Q&A – Do I need a client portal?
Welcome to the Productize.co Q & A series. I will take a theme from my weekly coaching calls, review the recordings and mash up my (sometimes outspoken) point of view into an actionable post. I talked to three different entrepreneurs about this question during the week. Please note – my advice is one size fits… [Read More]
My interview with Jake Jorgovan: the Pantsless Pioneer 🇦🇺
One of my favorite coaching clients of all time, Jake ‘Lead Cookie’ Jorgovan, invited me onto his podcast. I’ve embedded the audio link below if you prefer listening instead of reading (listen for the first 30 seconds to hear the worst Aussie accent of all time). If you’d prefer to read, here’s a table of… [Read More]
A comprehensive list of subscription churn drivers & solutions
[Last update 2/24/2019] I’ve seen SaaS and productized service companies operate with anywhere from net-negative revenue churn to 45% monthly customer churn. In this post, I’ll share some underlying causes of churn and practical tips you can use to reduce churn. Your product is an optional step in your customer’s business process Let’s say you… [Read More]