Valuation calculator connector
Add the business valuation calculator to Claude, ChatGPT or any assistant that takes MCP connectors. Then ask what a business is worth, and the assistant gets a worst case, a base case and a best case from the calculator.
https://productize.co/mcp
It is free and needs no sign-in. It has one tool, and the tool only reads: it changes nothing and saves no answers.
Add it to Claude
- Open Settings, then Connectors.
- Choose "Add custom connector".
- Name it "Business valuation" and paste the address above.
- Leave the sign-in fields empty, and add it.
In Claude Code, run claude mcp add --transport http valuation https://productize.co/mcp
Add it to ChatGPT
- Open Settings and find the connector settings.
- Turn on developer mode.
- Create a connector, paste the address above and choose "No authentication".
What to ask
- What is my agency worth? Revenue was $1.2 million, profit was $180,000 and I paid myself $150,000.
- Value a SaaS business with $2 million in revenue, $250,000 in profit and churn under 2% a month.
- How much more would my consultancy sell for if it ran without me?
What the tool takes
The tool is called value_business. It needs three things, and the rest are optional.
A missing answer takes the middle one, and the reply says so. All figures are US dollars. The sale data is from the US.
| Input | What it is |
|---|---|
type (required) | The kind of business. A productized service sells a fixed scope for a fixed price. |
revenue (required) | Revenue for the last 12 months, in US dollars. |
profit (required) | Profit before tax for the last 12 months, after the owner's pay. A loss is a negative number. |
owner_pay | What the owner took in salary, bonuses and personal costs in the same 12 months. 0 when not given. |
growth | Revenue in the last 12 months: down (it dropped), flat (flat or up less than 10%), up (up 10% to 30%), fast (up more than 30%). |
recurring | Service businesses only. Share of revenue on retainer, subscription or contract: low (under 30%), mid (30% to 60%), high (over 60%). |
churn | Software only. Customers lost each month: low (under 2%), mid (2% to 5%), high (over 5%). |
top_client | Share of revenue from the biggest client: low (under 15%), mid (15% to 25%), high (over 25%). |
founder_dependence | How much the business needs its founder for sales, client contact and decisions: low (it runs without the founder), mid, high (it needs the founder for everything). |
What it gives back
The three cases, the multiple behind the base case, how many fixes would raise the price and by how much in total, the answers it assumed, and a link to a page that shows the same result. It is an estimate from published sale prices, not a formal valuation. The full method is on the calculator page.
If it doesn't work
- The assistant can't connect: check the address, and leave every sign-in field empty.
- The reply says a number is missing: give the kind of business, the revenue and the profit before tax.
- The reply says there is no price: a service business with no profit has none here. Profit plus the owner's pay must be above zero.
- The figures look wrong: check them against the full method, then email me.
Privacy and support
The connector saves no numbers and sees none of your conversation. It keeps a daily count of requests. The privacy page has the detail. Something broken? Email support@productize.co.